SEO tools

SEO tools pricing — every tool on its own, cheaper together

Every SEO tool is sold on its own, in plans that grow with you. Hold three or more and each is 20% cheaper; pay yearly and save two months more. The prices below are read live from our catalogue, in your currency.

An account balance card beside a meter showing what has been spent against it.
  • 17SEO tools, each sold on its own
  • 20%off every tool once you hold three
  • 2 monthsfree when you pay yearly
  • $0SEO Basics, free on every plan

Where the free line sits

SEO Basics is free on every plan, on every site, forever. That means indexed-status checks, a Trust Flow score for the domain and homepage Core Web Vitals — the three things you look at first when you want to know whether a site is working. We can give those away because the underlying bulk endpoints take up to 1,000 targets per request, so answering them across a whole fleet stays inexpensive to run.

Everything above that line is deep, per-site work: crawling 250 pages for a technical audit, running Lighthouse, pulling a full backlink profile, checking a keyword's position in a specific location every week. That work has a real per-site cost, so it is priced as an add-on rather than smeared across everyone's hosting bill. You pay for depth on the sites that need it, and nothing on the ones that don't.

There is no separate SEO subscription, no seat count and no data-export dance. Add-ons attach to the hosting account you already have, appear as lines on the same invoice, and switch on immediately.

Three tools or more: 20% off every one

Hold three or more different SEO tools and every one of them is 20% cheaper — the ones you already pay for too, from their next renewal. Pay for a tool yearly and it costs ten months instead of twelve. The two savings stack, so three tools paid yearly cost a third less than their monthly list price.

A tool counts once however many of its packs you hold. The saving is worked out again on the day each renewal bills, so it is never lost while you qualify — and if you drop to two tools, the rest return to their list price from their next renewal.

Seventeen SEO tools, each sold on its own

Every tool comes in plans that grow with you, billed monthly or yearly, with no minimum term. Buy only the ones you need.

Rankings

Rank tracking

We check your phrases in Google and keep every reading, so you can see whether last month's work moved anything. Starter tracks 50 phrases weekly; Pro and Agency track 200 and 750 phrases every day, and packs of 50 add more when you need them.

Read about rank tracking →

AI search

AI visibility

Every week we put the questions your customers ask to ChatGPT, Claude, Gemini and Perplexity, and tell you three things: whether they name you, who they name instead, and what is missing from your site that stops them quoting you at all. One price for your whole account — every site you host with us, not one.

Read about aI visibility →

Indexing

Index monitoring

A page that is not indexed earns nothing, and nothing tells you when one drops out. We check the pages you name every week and tell you when one leaves — 50, 250 or 1,000 pages depending on your plan.

Read about index monitoring →

Health

Site audits

Broken links, missing titles, duplicate descriptions, pages nothing links to, redirects that chain. The whole site, monthly, with the list of what changed since last time.

Read about site audits →

Links

Backlink monitoring

Links are bought, earned and then quietly removed. We watch your profile every week and tell you what appeared, what vanished and what it was worth.

Read about backlink monitoring →

Research

Keyword research

Search volumes, related phrases and how hard each one is to win — for any market and any language — so the next page you write has a reason to exist beyond a hunch.

Read about keyword research →

Competition

Domain overview and competitor tracking

Track a competitor the way you track yourself: what they rank for, what is being linked to, and what changed this month. Five domains in a pack, stackable to as many as you need.

Read about domain overview and competitor tracking →

Commerce

Product price tracking

Track your products — and your competitors' — on Google Shopping and Amazon every week. Ten products included, packs of 25 and 100 to add more.

Read about product price tracking →

Brand

Reputation monitoring

Somebody searches your brand before they buy. We check what comes back every week — including the results that are not yours — and tell you when it changes.

Read about reputation monitoring →

Brand

Brand mentions

Tell us the phrases that matter — your brand, a product, a person — and we find the news stories, blog posts and shop pages that mention them, show you whether each one reads positive or negative, and tell you when new ones appear.

Read about brand mentions →

Local

Local rankings

Choose your business, the towns you serve and the searches your customers make, and we show where you sit on Google Maps, whether you make the local 3-pack, and where your website ranks — with who is above you and how it moves over time.

Read about local rankings →

Agency

Client reports

Put the rankings, AI visibility, Google index status, site health and backlinks you already track for a client into one PDF under your own logo — written in their language, e-mailed weekly, monthly or quarterly, with a link they can open online.

Read about client reports →

Networks

PBN footprint checker

Search engines and competitors look for the traces that show a set of sites has one owner. We check every site you host with us — and any you host elsewhere — for the traces anyone can see, score how exposed the set is, and tell you how to fix each link.

Read about pBN footprint checker →

Domains

Domain vetting

One report reads a domain's backlinks, anchor texts, link history, spam signals, search traffic, Google index status and archived past — then tells you whether it looks clean, needs care or is high risk, with every reason shown.

Read about domain vetting →

Domains

Domain alerts

Save a search of our aged-domain list — by rating, trust flow, referring domains, price, extension, language or topic — and we e-mail you once a day when a new domain matches it, or one you were told about gets at least 10% cheaper.

Read about domain alerts →

Wholesale

Agency SEO data

Authority, links and search data across your whole book of client sites for one monthly price up to two hundred sites, then a small amount per site after that. Sell it on at your own rate.

Read about agency SEO data →

Answer-engine visibility

Rank tracking tells you where you sit in a list of blue links. This tells you whether ChatGPT, Claude, Gemini and Perplexity name you when someone asks them for a business like yours. It is one of the seventeen tools, so it counts toward the 20% saving.

AI Visibility Monitoring

Four answer engines asked the questions your customers ask, every week, automatically. You get whether they name you, which competitors they name instead, and eighteen checks on whether your site can be quoted at all. One price for your whole account, however many sites you host with us — and one competitor domain is included so the comparison works from day one.

Competitor tracking — 5 more domains

Five more external domains to watch alongside your own. Your own domains are never counted against this allowance.

Competitor tracking — 25 more domains

Twenty-five more. The packs stack, so five and twenty-five together give you thirty-one including the one that comes with the product.

Rank tracking prices

Every plan and pack, with today's price in your currency.

Rank Tracking — Starter

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Rank Tracking — Pro

$15.00/month

$149.99/year

Pay yearly and save 16.67%

Rank Tracking — Agency

$40.00/month

$399.98/year

Pay yearly and save 16.67%

Rank Tracking — 50 extra keywords

$4.00/month

$40.00/year

Pay yearly and save 16.67%

Rank Tracking — 10 extra Google versions

$3.00/month

$30.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

AI visibility prices

Every plan and pack, with today's price in your currency.

AI Visibility

$12.00/month

$120.00/year

Pay yearly and save 16.67%

AI Visibility — 10 extra prompts

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Index monitoring prices

Every plan and pack, with today's price in your currency.

Index Checker — Starter (50 pages)

$3.00/month

$30.00/year

Pay yearly and save 16.67%

Index Checker — Growth (250 pages)

$9.00/month

$90.00/year

Pay yearly and save 16.67%

Index Checker — Pro (1,000 pages)

$25.00/month

$249.99/year

Pay yearly and save 16.67%

Index Checker — 250 extra pages

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Site audits prices

Every plan and pack, with today's price in your currency.

Site Audit — Starter

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Site Audit — Growth

$15.00/month

$149.99/year

Pay yearly and save 16.67%

Site Audit — Pro

$39.00/month

$389.98/year

Pay yearly and save 16.67%

Site Audit — 10 extra audits

$4.00/month

$40.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Backlink monitoring prices

Every plan and pack, with today's price in your currency.

Backlink Monitoring — Watch

$7.00/month

$70.00/year

Pay yearly and save 16.67%

Backlink Monitoring — Pro

$19.00/month

$189.99/year

Pay yearly and save 16.67%

Backlink Monitoring — Agency

$49.00/month

$489.98/year

Pay yearly and save 16.67%

Backlink Monitoring — 250 extra links

$7.00/month

$70.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Keyword research prices

Every plan and pack, with today's price in your currency.

Keyword Research — Starter

$6.00/month

$60.00/year

Pay yearly and save 16.67%

Keyword Research — Pro

$15.00/month

$149.99/year

Pay yearly and save 16.67%

Keyword Research — Agency

$39.00/month

$389.98/year

Pay yearly and save 16.67%

Keyword Research — 100 extra lists

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Domain overview and competitor tracking prices

Every plan and pack, with today's price in your currency.

Domain Overview — Starter

$6.00/month

$60.00/year

Pay yearly and save 16.67%

Domain Overview — Pro

$15.00/month

$149.99/year

Pay yearly and save 16.67%

Domain Overview — Agency

$39.00/month

$389.98/year

Pay yearly and save 16.67%

Domain Overview — 30 extra reports

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Competitor Tracking — 5 domains

$9.00/month

$90.00/year

Pay yearly and save 16.67%

Competitor Tracking — 25 domains

$29.00/month

$289.99/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Product price tracking prices

Every plan and pack, with today's price in your currency.

Product Price Tracking

$15.00/month

$149.99/year

Pay yearly and save 16.67%

Product Price Tracking — 25 extra products

$9.00/month

$90.00/year

Pay yearly and save 16.67%

Product Price Tracking — 100 extra products

$29.00/month

$289.99/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Reputation monitoring prices

Every plan and pack, with today's price in your currency.

Reputation Monitoring

$12.00/month

$120.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Brand mentions prices

Every plan and pack, with today's price in your currency.

Brand Mentions — Watch

$5.00/month

$50.00/year

Pay yearly and save 16.67%

Brand Mentions — Pro

$12.00/month

$120.00/year

Pay yearly and save 16.67%

Brand Mentions — Agency

$29.00/month

$289.99/year

Pay yearly and save 16.67%

Brand Mentions — 5 extra phrases

$6.00/month

$60.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Local rankings prices

Every plan and pack, with today's price in your currency.

Local Rankings — Local

$9.00/month

$90.00/year

Pay yearly and save 16.67%

Local Rankings — Pro

$24.00/month

$239.99/year

Pay yearly and save 16.67%

Local Rankings — Agency

$59.00/month

$589.98/year

Pay yearly and save 16.67%

Local Rankings — 25 extra keywords

$6.00/month

$60.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Client reports prices

Every plan and pack, with today's price in your currency.

Client Reports

$12.00/month

$120.00/year

Pay yearly and save 16.67%

Client Reports — Pro

$29.00/month

$289.99/year

Pay yearly and save 16.67%

Client Reports — Agency

$69.00/month

$689.97/year

Pay yearly and save 16.67%

Client Reports — 10 extra clients, 20 extra reports

$8.00/month

$80.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

PBN footprint checker prices

Every plan and pack, with today's price in your currency.

PBN Footprint Checker — Monthly

$7.00/month

$70.00/year

Pay yearly and save 16.67%

PBN Footprint Checker — Weekly

$19.00/month

$189.99/year

Pay yearly and save 16.67%

PBN Footprint Checker — 5 external sites

$3.00/month

$30.00/year

Pay yearly and save 16.67%

PBN Footprint Checker — 10 external sites

$5.00/month

$50.00/year

Pay yearly and save 16.67%

PBN Footprint Checker — 25 external sites

$10.00/month

$100.00/year

Pay yearly and save 16.67%

PBN Footprint Checker — 50 external sites

$18.00/month

$179.99/year

Pay yearly and save 16.67%

PBN Footprint Checker — 100 external sites

$30.00/month

$299.99/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Domain vetting prices

Every plan and pack, with today's price in your currency.

Domain Vetting — 1 report

$3.00one-off

Domain Vetting — 10 reports

$19.00one-off

Domain Vetting — 50 reports

$69.00one-off

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Domain alerts prices

Every plan and pack, with today's price in your currency.

Domain Alerts — 10 saved searches

$3.00/month

$30.00/year

Pay yearly and save 16.67%

Domain Alerts — 50 saved searches

$7.00/month

$70.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Agency SEO data prices

Every plan and pack, with today's price in your currency.

Reseller SEO Data — 200 client sites

$49.00/month

$489.98/year

Pay yearly and save 16.67%

Reseller SEO Data — one extra client site

$0.50/month

$5.00/year

Pay yearly and save 16.67%

Add-ons are bought per site from your dashboard and appear on your normal invoice — no separate account, no second bill and no minimum term. Prices exclude tax, which is worked out from your billing country at checkout.

Hold 3 or more SEO tools and every one of them is 20% cheaper. Pay yearly as well and the two savings stack.

Changing plan, and going over one

Move a tool to a bigger plan and you pay only the difference for the days left in the period you have already paid for; a difference under 1.00 is not charged. The bigger plan works at once and renews on the same day your old one did.

A smaller plan is chosen for your renewal and costs nothing now: your current plan keeps working until its renewal date, then the smaller one replaces it. Change your mind before then and it simply renews as it is.

Nothing is billed for going over a plan. If you track more than it allows — keywords, pages, brands, sites — the extra items are kept and are not checked until you remove some or add a pack. Packs stack on any plan and are billed as their own monthly line.

The data you're paying for

Margins on SEO tooling are only defensible if the data underneath is good and the cost of fetching it is controlled. Both are engineering decisions we've already made.

  • Backlink and authority data comes from an established commercial index, refreshed continuously.
  • Majestic runs alongside it specifically for Trust Flow and Citation Flow, because those are the metrics operators ask for by name. You see Trust Flow and Citation Flow together.
  • Every provider sits behind a swappable adapter interface, so we can add a second source or change one without touching your data or your reports.
  • Every provider sits behind a swappable adapter interface, so a vendor's pricing change or outage is our problem to solve, not a reason to re-plumb your reporting.
  • Re-checks are event-driven and cache-first: new and unindexed sites are watched closely, stable ones settle to a lighter cadence, and a re-check fires when your sitemap's lastmod changes or a new URL appears — never a blanket daily sweep. That discipline is why the free tier can stay free.

Questions

Is there an SEO bundle?

Not as a separate product. Every tool is sold on its own, and the bundle is a saving: once you hold three or more different SEO tools, every one of them is 20% cheaper.

How much does paying yearly save?

A yearly plan costs ten months instead of twelve (16.67% off), and it stacks with the three-tool saving.

How do upgrades and downgrades work?

Move a tool to a bigger plan and you pay only the difference for the days left in the period you have already paid for; a difference under 1.00 is not charged. The bigger plan works at once and renews on the same day your old one did. A smaller plan is chosen for your renewal and costs nothing now: your current plan keeps working until its renewal date, then the smaller one replaces it. Change your mind before then and it simply renews as it is.

What happens if I go over my plan?

Nothing is billed for going over a plan. If you track more than it allows — keywords, pages, brands, sites — the extra items are kept and are not checked until you remove some or add a pack. Packs stack on any plan and are billed as their own monthly line.

Do I have to pay to find out whether my sites are indexed?

No. Indexed-status checks, Trust Flow and homepage Core Web Vitals are the free SEO Basics, included on every plan and every site at no extra cost.

Can I pay in my own currency?

Yes. USD is the base price and your region sets the default currency, which you can switch. A plan renews in the currency it was bought in.

Start with the free tier and grow into the rest

Every site gets SEO Basics at no cost from the moment it's live. Add rank tracking, audits or any other SEO tool when the data is worth paying for — three or more save 20%. Card-free 14-day trial, free migrations, no vendor lock-in.

Start free