Knowledge base
Zinn® Ads checks your Amazon Sponsored Products search terms every day, proposes negatives and keywords, changes daily budgets and bids within safe limits, and every change can be undone for 30 days.
Zinn® Ads looks after your own Amazon Ads Sponsored Products campaigns the same way it looks after your Google Ads accounts: we check each advertising profile every day and propose changes, and nothing is changed until you approve it, unless you choose otherwise.
Connect it from your dashboard; our team will help you set it up. Access is granted on Amazon's own consent screen, so Zinn® Ads never sees your Amazon password. Each advertising profile you add (one per marketplace region) is kept separate, with its own settings, its own changes and its own history.
Every day Zinn® Ads reads your Sponsored Products search-term report: the searches your ads showed for, with their clicks, spend and purchases. A search that keeps costing money and never sells is proposed as an exact negative keyword on its campaign; a search that sells but is not yet one of your keywords is proposed as a phrase keyword in its ad group, at the ad group's default bid. A keyword that only wastes money can be proposed for a pause.
On the account's Amazon Ads budgets and bids card you see each campaign's daily budget, read from Amazon when you open it. Open a campaign to see its ad groups with their default bid, and each keyword with its own bid. You can change:
Your click approves the change. To keep a typing mistake from costing money, one change moves a budget or a bid by at most 50% of what it is now, a bid is never set above the campaign's daily budget, and a budget raise is checked against your spend ceilings. An AI assistant connected over MCP can only propose such a change; it waits for you to approve it.
Everything in How to connect Google Ads to Zinn® Ads applies to Amazon Ads too: each kind of change can be Ask me first, Automatic or Never; every change can be undone for 30 days (a budget or bid goes back to the value Amazon held, a new negative or keyword is removed, a paused keyword is enabled again); Pause this account and Stop all changes stop every change, while Undo keeps working. Each change is sent to Amazon once; if Amazon's answer is lost, the change says so and you check it in Amazon Ads instead of us sending it twice.
If Amazon Ads does not answer, we say so and link Amazon Ads' status page. When your access was removed, our team will help you connect the profile again.
Press Disconnect beside the profile. We forget our access and delete everything we hold about that profile. Your ad spend and billing always stay in your own Amazon Ads account.
Get started with Zinn® Ads on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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