In WordPress, open SEO > Structured data. Structured data — the facts search engines read to show rich results: who runs your site, which type each kind of page has, a check of any page, your own types and rules.
Tabs on this screen
- Knowledge graph — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
- Content types — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
- Check — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
- Fill with AI — guide: https://zinnseo.com/kb/fill-faq-and-structured-data-with-ai
- Custom types — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
- Rules — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
Settings on this screen
- Site name (the Knowledge graph tab, under The site’s name in search results)
Step by step
The guide with screenshots: https://zinnseo.com/kb/zinn-seo-structured-data-screen
With an AI agent
An AI app connected to the site through MCP does the same with: apply-schema-fill, control-ai-bulk, control-schema-fill, decide-ai-suggestion, fill-schema-with-ai, get-ai-bulk, get-ai-suggestions, get-schema-fill.