Zinn® SEO: where to find Structured data, part 1 of 2

In WordPress, open SEO > Structured data. Structured data — the facts search engines read to show rich results: who runs your site, which type each kind of page has, a check of any page, your own types and rules.

Tabs on this screen

• Knowledge graph — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
• Content types — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
• Check — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
• Fill with AI — guide: https://zinnseo.com/kb/fill-faq-and-structured-data-with-ai
• Custom types — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
• Rules — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen

Settings on this screen

• Other name or abbreviation (the Knowledge graph tab, under Who runs the site)
• Identity contacts (the Knowledge graph tab)
• What the organisation does (one or two sentences) (the Knowledge graph tab, under Who runs the site)
• Founded (year, or YYYY-MM-DD) (the Knowledge graph tab, under Who runs the site)
• Identity legal (the Knowledge graph tab, under Who runs the site)
• Identity logo
• Identity logo h
• Identity logo url
• Identity logo w
• Organisation name
• Kind of organisation (the Knowledge graph tab, under Who runs the site)
• The person
• Profiles elsewhere (one address per line: LinkedIn, Facebook, X, Instagram, YouTube, Wikipedia, Wikidata…) (the Knowledge graph tab)
• TikTok username (the Knowledge graph tab)
• Who is behind this site? (the Knowledge graph tab)
• Join other plugins’ structured data to this graph (the Knowledge graph tab, under Across the site)
• Describe each article with its excerpt (the Knowledge graph tab, under Across the site)
• Give an article’s picture in three shapes (the Knowledge graph tab, under Across the site)
• Breadcrumb trail in the structured data (the Knowledge graph tab, under Across the site)
• Publish the site graph for AI agents (the Knowledge graph tab, under Across the site)
• List the products on shop pages (the Knowledge graph tab, under Across the site)
• Schema rules (the Rules tab) (Pro)
• Schema types (the Content types tab)
• Describe the site search (the Knowledge graph tab, under Across the site)
• What kind of site is this?
• Other name for the site (the Knowledge graph tab, under The site’s name in search results)

Step by step

The guide with screenshots: https://zinnseo.com/kb/zinn-seo-structured-data-screen

With an AI agent

An AI app connected to the site through MCP does the same with: apply-schema-fill, control-ai-bulk, control-schema-fill, decide-ai-suggestion, fill-schema-with-ai, get-ai-bulk, get-ai-suggestions, get-schema-fill.