Knowledge base

Zinn® SEO how-to: Set your WordPress SEO title and meta description

Step by step in Zinn® SEO: Templates give every page a good title and description without editing each one.

Set your WordPress SEO title and meta description

Templates give every page a good title and description without editing each one.

  1. Open Search appearance — Go to SEO, Search appearance and stay on the Titles and descriptions tab.
  2. Pick a content type — Each content type, taxonomy and archive has its own template. Choose the one you want to change.
  3. Write the template with variables — Type the title and description and insert variables such as %title%, %sitename% and %category%. Custom fields and taxonomies can be used as variables too.
  4. Check the live preview — The preview shows the template on a real page of your site and marks text that is longer than search engines display.
  5. Override a single page when you need to — In the editor, the SEO panel lets one post, page or term set its own title, description, canonical address and robots directives.

With a screenshot of every step: https://zinnseo.com/kb/set-seo-title-and-description-templates

Latest from the blog

What we have been writing about hosting, SEO and running sites at scale.

SEO and Link Building from the Hosting Layer: A 2026 Operator's View

How hosting shapes indexing and link equity in 2026: keeping pages indexed, vetting aged domains before you build on them, link building without a footprint, and an honest line on what infrastructure can and cannot do for SEO.

Read the post →

Making WordPress Fast and Secure: A Performance and Plugin Checklist

A practical checklist for fast, secure WordPress: server-level caching, a per-site object cache, the handful of plugins worth running, keeping the stack current, and the WooCommerce pages you must never cache.

Read the post →

How to Choose Managed Web Hosting in 2026: A Buyer's Guide

What actually separates good managed hosting from a cheap box with a control panel — migrations, backups, isolation, real caching and honest scaling — and how to judge it before you commit.

Read the post →

Read the blog →

Still stuck?

Support is included on every plan, the desk is open 24 hours a day, and you can write to us in any of our 58 languages — we answer you in yours.

Contact support → All articles →