Knowledge base

Zinn® SEO how-to: The Research toolbox screen

Step by step in Zinn® SEO: The research toolbox: reviews, a competitor's traffic, your share of search visibility, Google Trends, questions people ask, content briefs, Google Shopping, Amazon, YouTube, results snapshots, brand mood and technology lookup.

The Research toolbox screen

The research toolbox: reviews, a competitor's traffic, your share of search visibility, Google Trends, questions people ask, content briefs, Google Shopping, Amazon, YouTube, results snapshots, brand mood and technology lookup.

  1. Open Research toolbox — In WordPress, open SEO in the menu, then Research toolbox under Insights and rankings in the plugin's side menu. The research toolbox: reviews, a competitor's traffic, your share of search visibility, Google Trends, questions people ask, content briefs, Google Shopping, Amazon, YouTube, results snapshots, brand mood and technology lookup.
  2. The Reviews tab — Open the Reviews tab. Read your reviews from Google and other sites in one place, and draft replies.
  3. The Competitor traffic tab — Open the Competitor traffic tab. See how much traffic a competitor gets, and from which pages.
  4. The Share of visibility tab — Open the Share of visibility tab. Measure your share of search visibility against your competitors for a set of phrases.
  5. The Google Trends tab — Open the Google Trends tab. See when people search for a phrase, with Google Trends.
  6. The Questions to FAQ tab — Open the Questions to FAQ tab. Turn the questions people ask Google into a FAQ with answers.
  7. The Content brief tab — Open the Content brief tab. Get a content brief for a phrase — what the ranking pages cover — and write a page from it.
  8. The Google Shopping tab — Open the Google Shopping tab. Track your prices and your place on Google Shopping.
  9. The Amazon tab — Open the Amazon tab. Track where your products rank on Amazon.
  10. The YouTube tab — Open the YouTube tab. Track where your videos rank on YouTube.
  11. The Results snapshots tab — Open the Results snapshots tab. Keep a dated copy of a search results page to compare later.
  12. The Brand mood tab — Open the Brand mood tab. See how people feel about your brand online.
  13. The Technology lookup tab — Open the Technology lookup tab. Find out what a website is built with.

With a screenshot of every step: https://zinnseo.com/kb/zinn-seo-research-toolbox-screen

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