Zinn® SEO how-to: Refresh pages that are losing clicks (Pro) and Plan content with the topical map (Pro)

Refresh pages that are losing clicks (Pro)

Catch pages that lost a quarter of their clicks early, and refresh them before they drop further.

1. Open the Losing clicks tab — Go to SEO, Search performance, Losing clicks.
2. Read the list — Pages losing clicks shows clicks before, clicks now and the change, for pages that had at least 10 clicks.
3. Refresh a page — Press Refresh to open the page, add newer facts and what searchers now ask, then mark it Done. Add to my list keeps it for later.

With a screenshot of every step: https://zinnseo.com/kb/refresh-pages-losing-clicks

Plan content with the topical map (Pro)

Your searches grouped by topic: each topic's pillar page, the pages that support it, and the gaps to write next.

1. Open the Topics tab — Go to SEO, Search performance, Topics.
2. Read each topic — Each topic names its best page, the pillar, and the pages that support it.
3. Fill the gaps — Gaps are searches you are shown for but have no good page for yet. Each one can start a brief for a new page.

With a screenshot of every step: https://zinnseo.com/kb/plan-content-with-the-topical-map