Zinn® SEO how-to: Optimise a post against the pages that rank

Optimise a post against the pages that rank

Edition: free. This is in the free Zinn® SEO; no Pro licence is needed. Its paid step is charged in Zinn® credits; no AI key is needed.

As you write, see how well your post covers what the 10 pages that rank for your phrase cover: the words and phrases they share and how often they use them, the names they mention, the questions they answer and the subjects they give a heading. You see what to add, what you use too often, and each top page's length and headings. It is part of the free plugin. Reading the top 10 for a phrase costs $0.05 of Zinn® credit, once: the result is kept for every post and every writer that targets the same phrase, and the score itself is worked out in your editor, free, as you type.

1. Open the content optimiser — Edit a post and open the SEO panel (the Zinn® SEO icon at the top of the block editor; in the classic editor it is the SEO analysis box under the text). Add the phrase you want the post found for as its focus phrase: the Content optimiser section compares your text with the pages that rank for it.
2. Choose the country and language — Pick the country whose results you want to match and the language you write in. They start as your post's language and the country that fits it, and are kept with the post. A phrase read in one country costs nothing to use again in another post for the same country.
3. Read the top 10 — Press Read the top 10 for this phrase. The price ($0.05) is on the button before anything is spent. Zinn® reads the pages that rank, in under a minute, and keeps what it measured. Only people who may spend the account's credit see the button; if your credit is low, a Buy credits button takes you to the top-up.
4. See your score — A score from 0 to 100, with how you do on each part: terms, names, questions, headings and length. It changes a moment after you stop typing, with nothing sent anywhere. Aim for the green (70 or more); a score is a guide to coverage, not a ranking promise.
5. Add what is missing, cut what is overused — To add lists the words and phrases most top pages use that you do not, most shared first, with the range they use them in, scaled to your length. Overused lists the ones you repeat more than they do. Names, Questions and Headings show the names to mention, the questions to answer (ideally in a heading of their own) and the subjects to give a heading.
6. Look at the pages that rank — Top pages lists the 10 results with their length and their headings, so you can see how each one is built. Search results change: after a month the panel offers to read them again (paid once more). In a page builder such as Bricks or Divi, the SEO panel shows the same score for the saved page.

With a screenshot of every step: https://zinnseo.com/kb/optimise-a-post-against-the-pages-that-rank