# Briefs, your sites and products, and launching on several networks
Your sites and products
Your sites and products lists everything you advertise: websites, products, services, apps, locations, events, lead forms and offers. Each has its own web addresses, budget and goal, and every campaign is filed under one. File your existing campaigns matches campaigns by the address their ads link to; a campaign you filed yourself is never moved.
One brief, every network
A Simple-mode plan is saved as a brief for the site or product it advertises: objective, budget, markets and copy. Under Launch on one or more ad networks, tick any connected network: each gets its own campaigns written to that network's rules, from a share of your budget. The share is the starting split; after launch the autopilot moves money towards the network that returns more. Launching sends each network's changes to your approval list: nothing goes live until you approve it, and each change can be undone. An ad that does not reach Good ad strength is never sent, and Not launched, and why says so.
Add a network later
Add <network> to this brief builds that network's plan from the saved brief in one click, and Take your briefs to more networks offers it when a network becomes ready for briefs you already launched.
Unlaunch
Unlaunch this brief stops everything the brief launched, on every network: changes still waiting are cancelled and each campaign it created gets a pause that waits for your approval. Nothing is deleted and the history is kept. An unlaunched brief cannot be launched again: make a new brief instead.
From an AI assistant
The same briefs can be planned, launched and unlaunched from an AI assistant connected to Zinn® Ads over MCP (ads_launch_briefs, ads_launch_brief_plan, ads_launch_brief_launch, ads_launch_brief_unlaunch), with the same approvals.
Social networks on autopilot
On social networks such as X there are no search terms, so Zinn® Ads judges the audiences and the creatives: one that spends without a single conversion is paused, and an audience keeps serving on the creatives that do convert. Every change waits for your approval unless you put pauses on autopilot, and every change can be undone.
Step-by-step guide
Build a Google Ads account in Simple mode on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.