Knowledge base
Spend, revenue and return across every network, your numbers beside the networks', money saved, and lead stages, calls and customer lists sent as conversions.
# Zinn® Ads analytics: results across every network, and how Zinn® Ads helped
Analytics (/ads/analytics) shows spend, revenue and return across every connected ad network, with change against the previous period, trend lines and filters by network, account, campaign, country, device and site or product. Figures in other currencies are converted at today's stored rate. Accounts are read once a day.
From first view to paid sale follows impressions, clicks, conversions and paid sales, and Your numbers beside the networks' numbers sets your own recorded sales beside what each network claims, with profit on ad spend where you set margins.
How Zinn® Ads helped you shows money saved (what blocked searches and excluded clicks had already cost, plus credits the network paid back), invalid clicks excluded, conversions recovered, what each change did 14 days later, the hours saved, and return on ad spend before and after you connected.
CRM lead stages (HubSpot, Pipedrive, Salesforce, a sheet) and phone calls of 60 seconds or more are sent to the network as conversions. Customer Match lists you upload are synced to Google Ads as one-way codes.
Get started with Zinn® Ads on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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