Knowledge base
The daily run on your own figures, what it changes, problems found for you, warnings, its weekly self-check, Monday suggestions, reviews, rules and tidying ads.
# What the Zinn® Ads autopilot does on your account every day
Every day Zinn® Ads reads each connected account's last 30 days, day by day, and runs the full autopilot on it: the same checks we run on our own account, with your own figures. Everything it would change follows the account's Autopilot settings: Ask me first puts it under Needs you, Automatic makes it with a 30-day Undo, Never leaves it alone. Spend ceilings, Hold until a sale and your return target always apply.
It adds a search term that spends and never converts as a negative keyword, pauses a keyword that had enough clicks and no conversion, and adds a search term that converts as a new keyword. It works out from your own figures how many clicks a search needs before "no conversion" means anything. A shared budget can be split into each campaign's own budget without raising the total. Google's recommendations are reviewed by our rules, never accepted blindly. Every campaign is checked for four sitelinks, and your landing page for the button words you listed.
What we found lists what holds the account back (budget- or rank-limited campaigns, a weak landing page, a negative blocking your own keyword, disapproved ads, missing sitelinks, tracking gaps), each with its figures and a one-click fix. You never have to go looking.
A campaign that converts but loses impressions to its budget, a campaign not serving, conversions that stopped, spend heading over your ceiling or a jump in cost per conversion shows under Needs attention. The critical ones (tracking stopped, every ad disapproved, the ceiling reached) are e-mailed to your own recipient at once.
Every week it checks what its own automatic changes did: each negative it added with what the search cost before and after, each keyword it added with its results since.
Every Monday the Grow card shows up to five ways to grow and a calendar of the next 21 days. Scheduled reviews read your figures on their day and recommend keep, pause, undo or 7 more days. Your own rules ("if cost with no conversion over 7 days is more than 50, pause the campaign") are previewed on your last 30 days before you save them.
Show ads lists campaigns, ad groups and ads, each with Pause or Unpause; a paused ad or ad group can be deleted, and every delete keeps a copy so Rebuild creates it again for 30 days.
Choose what the Zinn® Ads autopilot may change on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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