Knowledge base
Activations as their own conversion, sign-up and activation values measured from who really paid, PostHog product analytics per ad click, and the plugin sales feed.
A sign-up is not a sale, but most of your campaigns will have many more sign-ups than sales. Zinn® Ads gives each sign-up and activation the value it really has for you, so the network bids for people who go on to pay.
An activation is the step between a sign-up and a sale: a site built, a plugin activated, a card added or your own key action. Send it like any other outcome (kind activation) and it is uploaded as its own conversion action, and the signal ladder judges campaigns on it.
The What a sign-up is worth card values each sign-up and each activation at the share of them that became paying customers, times your average first sale. While there are few of them, the share starts from the usual rate for your type of business, so a handful of lucky sales cannot inflate it. Sign-ups that cannot be matched to a sale (no e-mail, click id or reference) are left out and counted. The value is sent to the conversion action only when it moves enough to matter; you can set your own value or keep it measured only.
Connect your own PostHog project and we read who signed up, who activated, who was still using your product in week 2 and week 5, and who upgraded to paid. Each person is tied back to the ad click that brought them, so you see which keywords and countries bring people who stay and pay, and the signal ladder can use those stages.
For plugin sellers: Report my plugin sales, trials, installs and renewals sets up four conversion actions on your own ad account. Plugin purchases are the main conversion your campaigns bid on; trials, free installs and renewals are recorded for information only, so a renewal is never counted as a new sale. We look for the four actions by name and prepare one change creating any that are missing; nothing is created until you approve it. A Freemius checkout source then also reports free installs and renewals.
An AI assistant connected over MCP can read and set these with ads_signal_values, ads_signal_values_set, ads_product_analytics, ads_plugin_feed and ads_plugin_feed_set.
Check ad tracking and recover missed conversions on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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