The Zinn® Ads e-mails: daily, weekly and monthly

Zinn® Ads keeps you informed by e-mail without asking you to open the dashboard.

The daily e-mail

Tick E-mail me each day: changes made and what needs me on the Zinn® Ads page. The e-mail is short enough for a phone screen:

• the subject is plain figures: the day, what you spent, the clicks, the conversions from your ads, the changes made and how many need you;
• at most 5 lines on top: what you spent and what it brought, the most important warning, what Zinn® Ads did (and how its earlier changes scored), and what needs you;
• one row per ad account: spend, clicks and conversions from ads;
• Needs you, numbered, each with its own Approve link, and the day's changes with their Undo links (5 shown, the rest on the Zinn® Ads screen). A link asks you to sign in and is valid for 7 days.

It also warns you when this month's projected spend reaches 90% of your monthly ceiling and names the campaigns that would be trimmed first, says why a campaign is not showing or is on course to overspend, and lists waste you can remove in one click with its own Apply link.

The weekly report and the monthly growth review

Tick E-mail me a weekly return-on-ad-spend report and a monthly growth review.

• Every Monday: last week's spend, conversions, conversion value and return on ad spend for each connected account against the week before, the campaigns by spend, the searches that converted and the ones that cost money with no result, and the changes made.
• On the 1st of each month: last month against the month before for each account, the campaigns whose return grew and slipped, searches that converted and are not yet a keyword, and the changes made.

Each list shows at most 8 lines and says how many more there are; the dashboard has everything. Each mail is sent once per period, and amounts are never mixed across currencies.

Step-by-step guide

The daily Zinn® Ads e-mail on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.