Knowledge base
How buyers make a structured offer on a business for sale, how sellers accept, decline or counter it before it expires, and what the letter of intent says. No money moves.
On a business for sale whose seller asks buyers to sign an NDA, a buyer can make a structured offer: a price, the terms in their own words and how long the offer stands. The seller accepts, declines or sends a counter-offer, and the two of you go back and forth until one side accepts or walks away. An accepted offer gives both sides a letter of intent. No money moves at any point: the sale itself still goes through the marketplace checkout.
price includes and when you would like to complete, and choose how many days the offer stands (from 1 to 30; 7 if you do not change it).
You can have one open offer per listing at a time. While it is open you can Withdraw it. The seller sees your organisation's name, the amount, your terms and when it expires.
Offers appear on the Offers card of your listing in Marketplace → Sell, grouped by buyer. For each open offer you can:
buyer's offer, and now the buyer can accept, decline or counter.
Only the side that did not make an offer can accept, decline or counter it, and only the side that made it can withdraw it. Several buyers can negotiate on the same listing at once; accepting one offer does not close the others.
Every offer and counter-offer has its own expiry. When the time passes it shows expired and can no longer be accepted — even a click in the last second is refused once the time has passed. The buyer can then make a new offer.
Offers are made in the listing's own currency and are never converted. The amount you type is the amount the other side sees, to the cent (or to the yen, for currencies without cents).
When an offer is accepted, both sides can press Download the letter of intent (PDF). It names the buyer and seller organisations, the business, the agreed price, the terms of the accepted offer and the date. It is shown in your language once it has been translated, and in English until then.
The letter is not binding, except that the NDA the buyer signed stays in force: either side can still walk away until the sale is completed. Nothing is paid or owed because of it. Zinn Digital® runs the marketplace and keeps the record of each offer; it is not a party to the letter.
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