How Zinn® Ads protects your budgets, bids and learning

Zinn® Ads moves budgets and bids for you only inside rules that protect your money: your own ceilings, your own decisions, and proof from your real sales. These are the rules.

Your decisions come first

• What you pause, remove or pin is never re-enabled, re-added or raised by the autopilot or by a build. A campaign, keyword or country you locked stays as you left it.
• Every pass of the autopilot (raises, budget moves, waste blocks, poor-keyword and conflict checks) reads your pins, holds and protected keywords first.
• The Needs you list shows only real decisions: a finding that is no longer true closes itself, and a suggestion about something that has since stopped running is withdrawn.

Ceilings, pacing and one budget for every network

• Your daily and monthly ceilings are never passed. When the month is projected over the ceiling, budgets are trimmed or held in proportion; the whole account is never paused for it.
• Pacing spreads the month's money the way you choose (even, by day of the week, weighted with minimums, or front-loaded), with a cap on changes per run and a clean start each month.
• One budget across networks: set one monthly ceiling for all your connected networks together. Each day Zinn® Ads measures each network's return and proposes how much of it each network gets, so the money moves to the best measured return and the total never passes your ceiling.

Raises that must be earned

• When a converting campaign is losing auctions on price, its bid cap is raised automatically (on by default, inside your ceiling, e-mailed with an Undo; you can switch it off). When its budget holds it back, Zinn® Ads raises the budget automatically or suggests it for your approval, for all campaigns or per campaign, as you choose.
• A raise needs the campaign's real outcomes: its activation (or paid) rate must be at least the account's average once that data exists.
• The network's own status reasons for a campaign or ad group (limited by budget, limited by bid strategy, too few keywords, learning) are handled within your ceilings.
• Bid ceilings that are far too high are refused before they are sent: each cost-per-click ceiling is checked against your measured average cost per click, the network's top-of-page estimate and what a click is worth to you.
• Smart bidding only on healthy conversions: a move to a conversion strategy needs primary conversions recorded in the last 7 days, tracking judged reliable, and no duplicate or free-tier primary action.

Judged on real outcomes

• Campaigns are judged on first-party outcomes from your own systems (a verified sign-up, an activation, a sale), never on the network's own conversion count alone.
• While your tracking is flagged unreliable, the autopilot never judges, cuts or pauses on those counts, and tells you plainly that decisions are on hold.
• Quality by keyword, country and device: sign-ups, activations and sales are counted per keyword, search pattern, country and device; the ones that never activate are bid down, paused or blocked after enough data. Every threshold is yours to edit.
• Dead campaigns: an enabled campaign that keeps spending with no real outcome for at least 14 days is offered as a one-click pause (or paused with its Undo, when automatic changes are on), and said in the daily e-mail with what it spent.
• A paused keyword that converted is suggested for re-enabling, never one you paused yourself.
• Signal alarm: a campaign whose sign-ups grow while the next stage stays at zero for three or more days is an at-risk line in the daily e-mail.

Countries

• Your own never-target list is applied to every enabled campaign, including campaigns launched later.
• Countries that spend with no real outcome are detected and suggested for exclusion, or excluded on autopilot.
• Inside a multi-country campaign, a country with no sale that spent past your threshold, or took more than its share, is excluded from that campaign. The window and the threshold are yours to edit.
• A Maximise clicks campaign whose clicks go mostly to much cheaper countries outside your main markets raises an alarm.
• New country campaigns are created by the autopilot only under your own switch and limits (how many a month, the starting budget and the threshold that triggers one).

Learning and serving

• Each network's learning phase is respected according to that network's own rules: on Google, negatives and targeting changes never wait, while on networks where a pause or a big edit restarts learning, those wait.
• Serving watch: a campaign that stopped serving is caught, the change that stopped it is found, and putting it back is proposed. A bid-strategy switch is simulated before it is sent, so a campaign is not moved onto a strategy it cannot serve on.
• When a network pauses a whole account (for example during advertiser verification), Zinn® Ads knows why, waits, resumes as soon as it is back, and e-mails you when it is.

Step-by-step guide

Set ad spend ceilings and use the kill switch on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.