Knowledge base

How Zinn® Ads pauses ads when your site or stock is down

Ads pause while your site is down or a product is out of stock and resume when it is back; your Shopping feed, landing pages, videos and placements are checked every day.

Zinn®, our Viking, reading his checklist beside an index of articles with one open.

Because Zinn® also hosts websites and watches them, Zinn® Ads can stop paying for clicks that cannot buy anything: when your site is down, when a product is out of stock, or when the page a searcher lands on is not the page you think.

Pause ads while your site is down

Link an uptime monitor to an ads connection (all enabled campaigns, or the ones you choose). When the monitor sees the site or its checkout go down, or answer slower than the limit you set, the ads pause; when it is back, they resume. Something you paused yourself is never resumed. Sites hosted by Zinn® are watched already; for any other site, add an uptime monitor for it first.

Pause ads for a product that is out of stock

Connect your WooCommerce store's stock webhook. When a product goes out of stock, the ads and ad groups that link to its page pause; when it is back in stock, they resume. It is on by default and you can edit the holds.

Shopping and Merchant Center

Your product feed is audited every day on Google and Microsoft: products the network disapproved or limited (a missing GTIN, a price or availability that differs from the page, a policy issue, a broken page), product-level waste, and out-of-stock products that still spend.

The landing page as the searcher sees it

Each ad's page is opened from every country, device and language the ad is shown in. Zinn® Ads says what differs and how to fix it: a country block, a consent wall hiding the offer, the wrong language, or a price in another currency than the ad's.

Video, Demand Gen and placements

  • With your YouTube channel linked, every Video and Demand Gen campaign is read each day: reach and frequency, where it showed, and view-through sales compared with real sales.
  • Placement guard: where an ad shows outside the network's own search or feed (a partner network, an app or a site), the wasted placements are named for you to decide.

Step-by-step guide

Set ad spend ceilings and use the kill switch on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.

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