Knowledge base
Campaigns held back by budget, push tests, budget moves, your own budget decisions, country splits, country campaigns, paid-revenue evidence and the next country.
# How Zinn® Ads moves budgets and opens countries
When a campaign sells at or below your cost per conversion but loses at least half its impressions to its budget, its card says so under Held back by budget, with a one-click raise. You choose Raise it automatically, Suggest it for my approval (the default) or Only tell me. A raise is 25% a day, at most once a week, never past your spend ceiling, and can be undone. Raise the campaigns Zinn® Ads built by themselves (on by default) raises the campaigns Zinn® Ads built for you automatically, while your autopilot is on.
Push tests on campaigns held back by their budget (on by default) proposes a dated test: the budget goes up 25% for 14 days, then you keep it, put it back or give it 7 more days. A result is called only at the confidence you set. Budget tests lets you propose your own.
A budget move names the campaign that can give, how much to move a day and the clicks and conversions it buys. One click applies it, with an Undo, and money never goes into a campaign still learning or one you pinned. Your own budget decisions stay yours: the autopilot never moves a budget you set while your decision stands.
With a monthly spend ceiling, while the month is heading over it the plan trims the budgets that bring least back. Watching your account shows where the month's spend will end and the clicks and sales your campaigns miss because of budget or ad rank.
When one cheap country takes most of a campaign's impressions, the starved country gets its own campaign. Its new budget is never below what that country already spent inside the parent campaign over 14 days, so a split never cuts a country back. Your country campaigns are watched daily, with their budget, the share lost to budget and the cost per result, and every converting country without its own campaign shows why it has none yet. Paid revenue by country and device proposes countries and device bids from your paying customers only. Next country to open ranks the countries you do not advertise in by what was measured there and prices each one. Seasonal planner per country proposes a budget change ahead of a busy or quiet month.
Set spend ceilings and use the kill switch on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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