How Zinn® Ads keeps your ads Good and within policy

Zinn® Ads checks every ad before it is sent to a network, keeps your ads rated Good or better, and clears up what a network rejects, so your account stays clean and your ads keep serving.

The quality gate before any ad is sent

Every responsive search ad, whoever wrote it (you, the autopilot or a build), passes one gate on Google Ads and Microsoft Advertising. It is refused when:

• two headlines or two descriptions say the same thing, in meaning and not only in words;
• more than one line is pinned for the same purpose, or a line is pinned that does not need to be;
• it would be rated below Good: too few distinct headlines, fewer than four descriptions, your ad group's own keywords missing from the headlines and descriptions, or no distinct angles.

The gate also reads the network's own suggestions for the ad (ad strength action items) before it lets the ad through.

Before you can launch a plan, the policy pre-check also removes the lines that break the network's rules for their form or content (too long, exclamation marks in a headline, repeated punctuation, symbols, a phone number or web address in the text) and flags the ones the network may ask you to prove, such as superlatives and restricted topics.

Your brand, clearly

• Brand clarity: headline 1 is pinned to your own domain or brand, and your brand appears in at least one more headline and one description, so the network and the searcher can see who is advertising.
• No other company's name in ad text: competitor and third-party brand names may be keywords and may have comparison landing pages, but are never written in headlines or descriptions. One shared list of competitors is used by every ad-copy check. You can allow one name in one named ad group (for example your "alternative to" group); the allowance stays in that group only.
• Free-software wording: for software and plugin advertisers, wording such as "free plugin", "free download" or "free trial" is kept out of ads in every language, because Google limits it.

Ads that a network rejects or rates poorly

• An ad a network rejects for policy is rewritten with compliant copy and reported to you, with an Undo.
• An ad rated Poor or Average is rewritten (new headlines and descriptions, the same landing page) until the network rates it Good. The old ad is paused, with a 30-day Undo.
• A sitelink, callout or snippet the network disapproved is unlinked from the campaign (the asset itself stays), with a one-click Undo.
• Limited ad serving: when an account's ads are limited (for example a new advertiser, or a brand relationship the network finds unclear), Zinn® Ads explains why in plain words with the list of fixes.
• Paused-ad clutter: once an ad's replacement is approved, the old ad is paused, and deleted after 7 days with a full copy kept so it can be undone. Ad groups never keep stale paused copies.

Changes the network makes by itself

• Auto-applied recommendations: Zinn® Ads reads your account's change history each day for changes the network made by itself, judges each one against your rules, offers an Undo, and offers to switch off the risky auto-apply types.
• The optimisation score: the safe recommendations are applied, measurement health (conversion goals, tags, enhanced conversions) is shown and fixed, and the score before and after is recorded.
• Network change notices: when a network announces a change (a new rule for a bid strategy, for example), it becomes a dated rule that lists which of your campaigns it affects and what to do.

Step-by-step guide

Check an ad against Google Ads policy before it goes live on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.