Knowledge base
Know the day a competitor bids on your brand, competitor ad groups in every language, a comparison page for each rival, and searches for a rival's name kept where they sell.
Zinn® Ads watches who bids on your brand, finds the competitors your buyers compare you with, and runs your competitor ad groups properly: in every language, on your own comparison pages when your site has them, and with no other company's name in your ad text (the one exception is a single headline naming the rival in its own "X alternative" group).
Each day the audit reads your brand keywords over the last 14 days. The day a competitor starts bidding on your brand, you are told once, with who it is.
Your competitor list holds the names you or your build plan gave. Zinn® Ads adds the rivals it finds in your own account, measured from your own searches, so a rival your buyers search for next to you is not missed.
When your own searches show demand for a rival in a language market, Zinn® Ads builds a competitor ad group for it ("X alternative", "X vs Y"), in that language. Your mode for campaign changes decides how it reaches the network: on Ask me first it waits in your change queue until you approve it; on Automatic it is created straight away, inside your spend ceilings and kill switch, and recorded with an Undo that removes exactly what was created. A rival that is not worth a group (for example a free host whose searchers want something free) is blocked instead, with exact negatives for the searches that named it, under the same mode. The rival's name is a keyword; the ad names no other company, except one headline naming the rival in its own "X alternative" group.
A new competitor ad group lands on your own comparison page for that rival when your site has one (a page whose address names the rival with a comparison word such as "vs" or "alternative"). Otherwise it lands on the page of the ad it was copied from, and never on your home page; a group with neither waits. Later, when your site has a comparison page that names the rival, in the ad group's own language and on the same site, an ad still on a page that never names the rival is moved to it, once, under your mode and with an Undo that puts the old address back.
Someone who searches a rival's name is usually looking for that rival. Zinn® Ads keeps those searches only in the competitor campaign, where they meet a comparison page (with words such as "alternative", "vs" or "pricing"), blocks them elsewhere, and moves the money saved to your main keywords.
In a competitor campaign, a keyword that has had the clicks to expect a sale and has none is paused (with a one-click Undo), and the keywords where sales appear are raised, under your spend ceilings.
Choose what the Zinn® Ads autopilot may change on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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