Knowledge base
Simple mode, the site read, ads quoted from your own pages, language detection, tight-first campaigns and the prospecting campaign.
# How Zinn® Ads builds campaigns from your website
Build my account takes your website, a monthly budget and where you sell, and returns a full Google Ads plan on one screen: campaigns, keywords, ads and a plain-words forecast. Nothing goes to Google until you approve it.
Zinn® Ads reads up to 10 pages of your site (the home page and the pages it links to, such as pricing, products and services). From them it pre-fills what you sell, your brand terms, seed phrases and ideas for extensions such as sitelinks. Every headline and description quotes a sentence from your own pages, and the quote is checked: responsive search ads get up to 15 headlines of up to 30 characters and 4 descriptions of up to 90.
Zinn® Ads detects the languages your site has (its language links, the page language and translation plugins such as Tranzly, WPML, Polylang and TranslatePress), and you can correct the list. Campaigns only target a language your site has, and each language's ads land on that language's page. A market in a language your site lacks is left out with a note that Tranzly can add it, never a blocker. A language the network cannot target, such as Khmer, Lao or Burmese on Google, is reached in a language the network supports.
Every campaign Zinn® Ads builds starts with exact and phrase money keywords, your main countries, a small budget and a limit on what one click may cost. It grows only once it brings real results.
Prospecting campaign builds a new Search campaign from four kinds of searches: what your product is, the problem it solves, people looking for an alternative to a paid competitor, and your brand. Keywords start on exact and phrase match, searches that do not buy (jobs, free downloads, how-to) are blocked from the first click, and when your product is paid, searches for free versions are blocked too. A negative that would block one of your own keywords is never added.
Build a Google Ads account in Simple mode on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.
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