How to connect Pinterest Ads to Zinn® Ads

Zinn® Ads shows your own Pinterest Ads campaigns beside your other ad networks, checks them every day, and proposes changes that you approve one by one. Nothing is changed in your Pinterest ad account until you approve it, and every change has an Undo.

Connect your Pinterest ad accounts

Connect it from your dashboard; our team will help you set it up.

1. Open Zinn® Ads in your dashboard and choose Pinterest Ads.
2. Our team sets up the connection with you, using the Pinterest account that can reach your ad accounts. Pinterest asks to let Zinn® Ads see your advertising data and create, update or delete ads, ad groups and campaigns. Both are needed so Zinn® Ads can send the changes you approve. Zinn® Ads never sees your Pinterest password.
3. Tell our team which ad accounts to add. Each account you add is kept separate, with its own history.

If an account was connected before Zinn® Ads asked for changes, the account card says the connection can only read. Our team will help you connect it again with changes allowed; its settings and history stay.

What Zinn® Ads reads

For each ad account: its campaigns, ad groups, ads (promoted Pins) and targeted keywords, with their spend, impressions, clicks and conversions over the last 30 days, in the account's own currency.

What the daily check looks at

Only campaigns and ad groups that are running are checked. Paused, archived or finished ones are never suggested on.

• Wasted keywords: a keyword that spends without a conversion is proposed for stopping. Pinterest reports keywords, not the searches people typed, so this check is keyword-level.
• Weak ads: a promoted Pin that spends without converting, while other Pins in the same ad group do better, is proposed for pausing.
• Wasted audiences: an ad group with many clicks and no conversion, in an account that does convert, is proposed for pausing.
• Budget pacing: an ad group that spends almost all of its daily budget over the last 7 days while converting at or below your account's cost per conversion is proposed for a 20% daily budget raise. One that spends much less than its budget is named.
• Frequency: an ad group whose audience saw it more than 8 times on average is named, so you can freshen its Pins or widen its audience.

Approving, sending and undoing

Each proposed change waits in Zinn® Ads → Changes. When you approve it, Zinn® Ads sends it to Pinterest through the same checks as every network: your kill switch, your account's standing and your spend ceilings (a raise past a ceiling is refused, a cut never is). For 30 days, Undo puts back exactly what Pinterest held before: the status, the budget or the bid, or a stopped keyword is added again with its match type.

Zinn® Ads only sets campaigns, ad groups and ads to running or paused. It never archives them, never creates Pins or boards and never touches your Pinterest billing. Through the Zinn® Ads AI assistant you can also list your ad groups and ask it to pause, resume, re-budget or re-bid one; that request is your approval.

If Pinterest refuses or your access ends

If Zinn® Ads cannot read the account, the account shows why: when Pinterest is having an outage we say so and link Pinterest's status page; when your access was removed or has run out, our team will help you connect the account again. If Pinterest refuses a change, the change shows Pinterest's reason and nothing else is sent.

Disconnecting an account

Press Disconnect beside the account. We forget our access and delete everything we hold about that account. To remove Zinn® Ads from your Pinterest account as well, remove it from the apps in your Pinterest security settings. Your ad spend and billing always stay in your own Pinterest Ads account.

Step-by-step guide

Get started with Zinn® Ads on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.