Knowledge base

Zinn® Campaigns sign-up forms with double opt-in

Put a sign-up form on your website: people confirm by email before they join your list, and their consent is recorded.

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A sign-up form lets people join one of your lists from your own website. Every sign-up is confirmed by email first (double opt-in), and what the person agreed to is recorded as their consent, so your list contains only people who really asked to hear from you.

Create a form

In Zinn® Campaigns, open Email campaigns → Sign-up forms and create a form. Choose:

  • the list confirmed people join;
  • the title, the introduction and the button text visitors see;
  • the consent sentence, the exact words a person agrees to (it is stored with their sign-up);
  • the language of the form and of the confirmation email, and the name the confirmation email comes from;
  • optionally, an https address to send people to after they confirm; leave it empty for our own thank-you page.

Press Turn on when the form is ready.

Put it on your website

Press Get the code and paste the HTML into your page, or link to the hosted form page we give you. Both work the same way.

What happens when someone signs up

  1. They enter their email address and press the button.
  2. We send one email asking them to confirm. The link works for 7 days; only the newest link works if they sign up again.
  3. When they confirm, they are added to the list, with the time, the page and the consent sentence recorded. Until then they are not a contact and nothing is sent to them.

A person who unsubscribed can sign up again this way. An address that bounced, complained or is blocked is never added. The form answers every visitor the same way, so nobody can use it to find out who is on your list.

Confirmed sign-ups count towards your contacts. If your account is not in good standing or your contact allowance is full, no confirmation email is sent until that is fixed.

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