Read your Zinn® Ads analytics, in the app or from an AI assistant

Zinn® Ads reads the daily figures of every ad network you connect and shows them on one Analytics screen, in one reporting currency. An AI assistant connected to your account over MCP can read the same figures for you.

On the Analytics screen

Open Zinn® Ads, then Open analytics: charts, history and filters.

• Headline figures: spend, conversion value, return on ad spend, conversions, cost per conversion, clicks, click-through rate, cost per click, impressions and conversion rate, each with its change on the comparison period.
• Trend: one figure per day, week or month, with the comparison period beside it.
• Leaderboard: grouped by network, ad account, campaign, country, device, product or site, or agency client, sorted by spend and paged (200 rows a page at most, and every row can be reached).
• How Zinn® Ads helped you, the funnel from impression to paid customer, markers for the changes made and the unusual days, and the month-end forecast.
• Summary: the chosen dates in plain words, with every figure checked against your stored figures.
• Saved views: keep a set of filters under a name, export any table as CSV or XLSX, or e-mail a view on a schedule.

Filters: the last 7, 30 or 90 days, year to date, 12 months or your own dates; compare with the previous period, the same period last year or nothing; and narrow to networks, ad accounts, campaigns, countries, devices, products or sites, agency clients and a reporting currency.

Agencies

An agency sees its own accounts and every client organisation below it. Group the leaderboard by agency client for one row per client, or pick a client to see the same screen for that client alone. A client organisation never sees its agency's figures or another client's.

From an AI assistant (MCP)

Connect your AI assistant to Zinn® Ads over MCP and ask it questions such as "how did spend and return change this month against last month?" or "which client spent the most last week?". It has three tools:

• ads_analytics: one report (the headline figures, the trend, a leaderboard, how Zinn® Ads helped, the funnel, the markers or the forecast) with the same filters as the screen;
• ads_analytics_views: your saved views, so it can read one by its id;
• ads_analytics_narrative: the summary in your language. It is written once for each set of dates and filters and then read back; at most 60 new summaries are written per organisation per hour.

The assistant can read only the organisations you can see Zinn® Ads in, and only if its connection has the ads.view permission. These tools change nothing in your ad accounts.

Step-by-step guide

Control Zinn® Ads from MCP and AI assistants on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.