Knowledge base

Launch one brief on several ad networks in Zinn® Ads

Build one plan, run it on Google Ads, Microsoft Advertising and X with a budget share each, add another network later, and see which ads run for which site or product.

Zinn®, our Viking, reading his checklist beside an index of articles with one open.

One brief can run on several ad networks at once. Zinn® Ads builds the campaigns for each network from the same brief, and you can add another network to it later. The networks it builds on today are Google Ads, Microsoft Advertising and X.

The things you advertise

Each brief belongs to one thing you advertise: a website, product, service, app, location, event, lead form, affiliate offer, or anything else. Open Zinn® Ads, then Your sites and products, to add them, with their web addresses, tags, goal and an optional monthly budget limit. There is no limit on how many you can have; search by name or web address, and filter by kind and tag. Every campaign is filed under one of them, so you can see which ads run for which site or product. Match campaigns files a Google Ads account's existing campaigns by the web address their ads link to. A campaign you filed yourself is never moved.

Launch on several networks

  1. Build a plan in Simple mode (your website, budget and markets), then review it.
  2. Under Launch on one or more ad networks choose Choose networks, and pick what the ads
  3. advertise.

  4. Tick the networks. Only a network with a connected account can be ticked; for the others the
  5. screen says what is missing.

  6. Each network gets a whole-percentage share of the budget, equal to start with, and you can
  7. change it. The shares never add up to more than 100%. After launch, the autopilot moves money towards the network that returns more.

  8. Make the plans shows each network's campaigns, markets, daily budget, keywords and ads,
  9. written to that network's limits and the ad-quality rules.

  10. Launch sends each network's changes to your approval list. Nothing goes live until you
  11. approve it, every change can be undone for 30 days, and your spend ceilings, the monthly limit on the site or product, and your account standing are checked first.

Add a network later

When a network becomes ready (you connect an account on it, or Zinn® Ads starts building there), the Zinn® Ads home page offers Launch your brief on that network. It plans only that network, from the budget share the launched networks left, with the same review and approval. A network already launched from a brief is never launched from it twice.

Step-by-step guide

Build a Google Ads account in Simple mode on zinnads.com walks through it with screenshots of the real screens. Every Zinn® Ads guide: zinnads.com/kb.

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