Zinn® SEO how-to: Handle sold-out and discontinued products (Pro) and Create a Google Merchant product feed (Pro)

Handle sold-out and discontinued products (Pro)

Choose what search engines are told about a product you cannot sell, so shoppers never land on a dead end.

1. Open the Shop tab — Go to SEO, Works with, Shop, and find Sold-out and discontinued products.
2. Choose a rule for each — For a product that is out of stock and for one you marked as discontinued, choose: keep it in search results, take it out, send visitors to its category or replacement, or tell search engines it is gone for good.
3. Save — Press Save changes. The rule applies to every product as its stock changes.

With a screenshot of every step: https://zinnseo.com/kb/handle-sold-out-products

Create a Google Merchant product feed (Pro)

One list of every product in the format Google Merchant Center, Bing and Meta read, kept up to date by itself.

1. Open the Shop tab — Go to SEO, Works with, Shop, and find Product feed for Google Merchant Center.
2. Publish the feed — Tick Publish a product feed and press Save changes. The feed address appears.
3. Add it in Merchant Center — Copy the feed address and add it once in Google Merchant Center, Bing or Meta. It stays up to date by itself.

With a screenshot of every step: https://zinnseo.com/kb/create-a-google-merchant-product-feed