SEO for news publishers
Mark stories as news articles of the right kind, run live blogs whose updates search engines can read, keep a story out of Google News, and show your newsroom's policies. This is part of Zinn® SEO Pro.
- Set up your newsroom — Go to SEO, Rich results, News. Choose What is news and add the address of each policy you publish, such as Publishing principles and Corrections policy.
- Choose the kind of story — In the editor's News panel choose the Kind of story: news, reportage, analysis, opinion, review or a live blog.
- Run a live blog — For a Live blog, start each update with a heading that begins with its time (for example 14:05). Each one becomes an update in search.
- Keep a story out of Google News — Tick Keep out of Google News. It stays in normal search.
With a screenshot of every step: https://zinnseo.com/kb/seo-for-news-publishers
Before you start
Zinn® SEO is not available to download or buy yet: it is in its final testing. Try every screen now on the live demo at https://demo.zinnseo.com/; https://zinnseo.com/ has the full feature list, the user guide and the launch news.