Zinn® SEO how-to: Find the content gap with a competitor (Pro) and Track local rankings town by town (Pro)

Find the content gap with a competitor (Pro)

See who you really compete with in search, and the phrases they rank for and you do not.

1. Open the Competitors tab — Go to SEO, Rankings and checks, Competitors.
2. Find your competitors — Press Find my competitors. Who competes with you lists the sites you share searches with.
3. Show the gap — Press Compare with this site, or type a competitor's site and press Show me the gap. You get the phrases they rank for and you do not, with searches a month and their page.
4. Start a page — Start a draft from this opens a new draft with a brief for that phrase.

With a screenshot of every step: https://zinnseo.com/kb/find-the-content-gap-with-a-competitor

Track local rankings town by town (Pro)

See where your business appears on Google Maps and in the local results, for each service in each town you serve. Pro, with the Local rankings plan in your Zinn® account.

1. Open the Local tab — Go to SEO, Rankings and checks, Local.
2. Add the towns you serve — Under 1. The towns you serve, choose the country, type a town and press Find the town.
3. Find your business on the map — Under 2. Your business on Google Maps, type your business name and press Find it on the map.
4. Add what customers search for — Under 3. What customers search for, add keywords one per line. Every keyword is checked from every town; Where you stand, town by town shows the results.

With a screenshot of every step: https://zinnseo.com/kb/track-local-rankings-town-by-town

Before you start

Zinn® SEO is not available to download or buy yet: it is in its final testing. Try every screen now on the live demo at https://demo.zinnseo.com/; https://zinnseo.com/ has the full feature list, the user guide and the launch news.