Knowledge base

Zinn® SEO how-to: Set breadcrumb rules for each content type

Step by step in Zinn® SEO: Choose which categories each content type's trail runs through, leave the shop or archive page out, and shorten long trails.

Set breadcrumb rules for each content type

Choose which categories each content type's trail runs through, leave the shop or archive page out, and shorten long trails.

  1. Open the rules per content type — Go to SEO, Links, Breadcrumbs. Under Per content type there is one row for each kind of content on your site: posts, pages, products and any other.
  2. Choose what the trail runs through — Under Categories shown in the trail, choose the categories that lead to an item, for example product categories for products: Home › Mugs › Blue mug. Choose No categories for a trail without them. The trail never shows words like "Category:", and a parent page visitors cannot open, such as a private one, is left out.
  3. Show or hide the archive page — Under Its archive page, choose Leave it out of the trail to drop the shop or archive step (Home › Mugs › Blue mug instead of Home › Shop › Mugs › Blue mug), or Show it in the trail. Leave it as the switch above to follow the site-wide setting.
  4. Save, and shorten long trails — Press Save changes. To shorten a long trail where it is shown, set Most steps shown on the Breadcrumbs block, or write [zinn_seo_breadcrumbs max="4"]: the first and last steps stay and the middle folds into "…". Turn off Show the home page, or add show_home="0", to leave the Home step out. Search engines still read the whole trail.

With a screenshot of every step: https://zinnseo.com/kb/set-breadcrumb-rules-for-each-content-type

Latest from the blog

What we have been writing about hosting, SEO and running sites at scale.

SEO and Link Building from the Hosting Layer: A 2026 Operator's View

How hosting shapes indexing and link equity in 2026: keeping pages indexed, vetting aged domains before you build on them, link building without a footprint, and an honest line on what infrastructure can and cannot do for SEO.

Read the post →

Making WordPress Fast and Secure: A Performance and Plugin Checklist

A practical checklist for fast, secure WordPress: server-level caching, a per-site object cache, the handful of plugins worth running, keeping the stack current, and the WooCommerce pages you must never cache.

Read the post →

How to Choose Managed Web Hosting in 2026: A Buyer's Guide

What actually separates good managed hosting from a cheap box with a control panel — migrations, backups, isolation, real caching and honest scaling — and how to judge it before you commit.

Read the post →

Read the blog →

Still stuck?

Support is included on every plan, the desk is open 24 hours a day, and you can write to us in any of our 58 languages — we answer you in yours.

Contact support → All articles →