Zinn® SEO how-to: Use a focus phrase and the content analysis

Use a focus phrase and the content analysis

Set the focus phrase (some plugins call it a focus keyphrase) a page should rank for and follow the SEO and readability checks while you write.

1. Open the SEO sidebar in the editor — In the block editor, open the sidebar named Zinn® SEO. The classic editor, Page Builder Sandwich and Elementor have the same panel.
2. Enter a focus phrase — Type the phrase the page should be found for. Add synonyms if people search with other words. The free plugin allows three focus phrases per page.
3. Work through the SEO checks — The checks look at the title, the address, the opening paragraph, the headings and the text as visitors see them, including content from blocks and shortcodes.
4. Read the readability and accessibility results — Readability measures sentence and paragraph length and, where the language is supported, transition words and passive voice. Accessibility flags heading order, empty links and missing alt text.
5. Find pages that need work — Under SEO, Content, the Scores tab lists every page with its score, and the post list has a needs-work filter.

With a screenshot of every step: https://zinnseo.com/kb/use-focus-phrases-and-the-content-analysis

Before you start

Zinn® SEO is not available to download or buy yet: it is in its final testing. Try every screen now on the live demo at https://demo.zinnseo.com/; https://zinnseo.com/ has the full feature list, the user guide and the launch news.