Knowledge base
Building an audience, what you may send, and how it reaches people in their language.
A campaign is a message to a set of your clients — a price change, a new service, a maintenance window, an offer.
Campaigns → Audience builds the list from what we already know: plan, service, spend, signup date, country, language, and whether they have a site in a given state. The audience shows its size as you narrow it, so you know before you send whether you are talking to nine people or nine hundred.
Write it once, in your own language. It is translated into each recipient's language before it is sent, subject line included, so a client set to Portuguese gets Portuguese.
⭐ Keep merge fields out of idioms. "Your {plan} plan renews on {date}" translates cleanly; a joke about the plan name does not.
Service messages — maintenance, price changes, security notices — go to everyone.
⛔ Marketing goes only to clients who have opted in, and the audience builder enforces that: a campaign marked as marketing silently excludes anyone who has not. That is not us being cautious on your behalf; it is the law in most of the places you sell, and the fine lands on you.
The campaign's screen shows delivered, opened and bounced. A hard bounce marks that address undeliverable so the next campaign does not damage your sending reputation on it.
What we have been writing about hosting, SEO and running sites at scale.
How hosting shapes indexing and link equity in 2026: keeping pages indexed, vetting aged domains before you build on them, link building without a footprint, and an honest line on what infrastructure can and cannot do for SEO.
Read the post →A practical checklist for fast, secure WordPress: server-level caching, a per-site object cache, the handful of plugins worth running, keeping the stack current, and the WooCommerce pages you must never cache.
Read the post →What actually separates good managed hosting from a cheap box with a control panel — migrations, backups, isolation, real caching and honest scaling — and how to judge it before you commit.
Read the post →Support is included on every plan, the desk is open 24 hours a day, and you can write to us in any of our 58 languages — we answer you in yours.
Contact support → All articles →