Page Builder Sandwich conversion tracking

Page Builder Sandwich Pro sends form submissions and button clicks to Google Analytics 4, Google Tag Manager and the Meta Pixel, with no code.

Set it up

1. Open Page Builder Sandwich → Marketing → Conversion tracking.
2. Enter your Google Analytics 4 measurement ID (G-…), Google Tag Manager container ID

(GTM-…) and/or Meta Pixel ID. Leave a field empty to skip that service.

3. Leave Load these tags on my site on, unless your theme or another plugin already adds them;

events are sent either way.

What is sent

• Every form submission: generate_lead (the Meta Pixel's Lead), or the event name you set for

all forms or in one Form block's settings.

• A button or link with a Conversion event (the block's Advanced panel): that event, when

it is clicked.

• A popup conversion: popup_conversion.

With the cookie banner on, no tag loads and no event is sent until the visitor agrees: analytics for Google Analytics and Tag Manager, marketing for the Meta Pixel.