知识库

Zinn® SEO：在何处查找结构化数据，第 1 部分（共 2 部分）

结构化数据在 Zinn® SEO（SEO > 结构化数据）中的位置：其选项卡、其中的各项设置、其分步指南以及 AI 代理对其的使用方式。

In WordPress, open SEO > Structured data. Structured data — the facts search engines read to show rich results: who runs your site, which type each kind of page has, a check of any page, your own types and rules.

Tabs on this screen

Knowledge graph — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
Content types — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
Check — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
Fill with AI — guide: https://zinnseo.com/kb/fill-faq-and-structured-data-with-ai
Custom types — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen
Rules — guide: https://zinnseo.com/kb/zinn-seo-structured-data-screen

Settings on this screen

Other name or abbreviation (the Knowledge graph tab, under Who runs the site)
Identity contacts (the Knowledge graph tab)
What the organisation does (one or two sentences) (the Knowledge graph tab, under Who runs the site)
Founded (year, or YYYY-MM-DD) (the Knowledge graph tab, under Who runs the site)
Identity legal (the Knowledge graph tab, under Who runs the site)
Identity logo
Identity logo h
Identity logo url
Identity logo w
Organisation name
Kind of organisation (the Knowledge graph tab, under Who runs the site)
The person
Profiles elsewhere (one address per line: LinkedIn, Facebook, X, Instagram, YouTube, Wikipedia, Wikidata…) (the Knowledge graph tab)
TikTok username (the Knowledge graph tab)
Who is behind this site? (the Knowledge graph tab)
Join other plugins’ structured data to this graph (the Knowledge graph tab, under Across the site)
Describe each article with its excerpt (the Knowledge graph tab, under Across the site)
Give an article’s picture in three shapes (the Knowledge graph tab, under Across the site)
Breadcrumb trail in the structured data (the Knowledge graph tab, under Across the site)
Publish the site graph for AI agents (the Knowledge graph tab, under Across the site)
List the products on shop pages (the Knowledge graph tab, under Across the site)
Schema rules (the Rules tab) (Pro)
Schema types (the Content types tab)
Describe the site search (the Knowledge graph tab, under Across the site)
What kind of site is this?
Other name for the site (the Knowledge graph tab, under The site’s name in search results)

Step by step

The guide with screenshots: https://zinnseo.com/kb/zinn-seo-structured-data-screen

With an AI agent

An AI app connected to the site through MCP does the same with: apply-schema-fill, control-ai-bulk, control-schema-fill, decide-ai-suggestion, fill-schema-with-ai, get-ai-bulk, get-ai-suggestions, get-schema-fill.