知识库

Zinn® Ads 中的周一发展建议是如何运作的

每周一，Zinn® Ads 会根据自身的数据，结合接下来 21 天的日历，为每个广告账户提供多达五种增长建议。

Every Monday Zinn® Ads writes Suggestions to grow for each connected ad account: up to 5 ideas, best evidence first, worked out from your account's own figures. They show on the account's Grow card in the dashboard, beside a calendar of the next 21 days. A suggestion changes nothing in your ad account by itself.

What a suggestion can be

A scale test. A campaign that earned at least your ROAS target (or 1.5x when you

have not set one) over the last 14 days, and lost at least 20% of its impressions because its budget ran out. The suggestion is to raise its budget by 50% for 14 days and see whether the results follow.

A country. A country the daily audit found converting without a campaign of its own (at most

2 a week).

A competitor. A new competitor brand the audit found on searches that name it (at most

2 a week).

An experiment. When there are fewer than 5 ideas, a 50/50 landing-page test on the

campaign that brings the most value.

The calendar

The next 21 days: seasonal peaks proposed three weeks ahead, the monthly ad-copy refresh on the 1st, the quarterly structure review, and any scheduled reviews of your account that fall due.

Marking a suggestion

People who can manage the account mark each suggestion Done or Dismiss it, and can reopen it. That is a note for the team; it changes nothing in the ad account. A new week replaces any suggestion still open from the week before. An account that is suspended or unpaid gets no new suggestions until it is back in good standing, and then gets its week the next day.