Yadda ake saita yankin da akwatin saƙo na cold outreach a Zinn® Campaigns

Cold Outreach tana tura jerin B2B ɗinku ta akwatunan saƙo na kanku, ba ta sabarorinmu ba kuma ba daga yankin da wasiƙun labaranku ke amfani da shi ba. Wannan jagorar tana nuna yadda zaku haɗa yankin aikawa na kanku: kuna ba wa cold email yankin kansa na musamman, ƙirƙirar akwatin saƙo a kansa, buga bayanan tarihinsa da kuma haɗa akwatin saƙon da Zinn® Campaigns.

Kuna yin wannan sau ɗaya ga kowane yankin outreach. A cikin allon sarrafawarku buɗe Email marketing, sannan Cold outreach. Katin Saita yankin outreach ɗinku a can yana lissafa matakai iri ɗaya.

1. Sayi yanki na daban don outreach

Yi rajistar yankin da ke kusa da sunan alamarku wanda kuke amfani da shi kawai don outreach, misali getyourbrand.com kusa da yourbrand.com. Kada ku taɓa amfani da babban yankinku ko yankin da kuke tura wasiƙun labarai daga gare shi. Idan wani abokin ciniki mai yuwuwa ya nuna cewa cold email na banza ne (spam), martabar yankin outreach kawai abin zai shafa, kuma kwastomominku za su ci gaba da karɓar wasiƙun labaranku da rasitoci.

2. Ƙirƙiri akwatin saƙo a kan yankin

Ƙirƙiri akwatin saƙo a sabon yankin tare da mai ba da sabis wanda zai ba ku damar shiga ta SMTP da IMAP tare da kalmar sirri ko kalmar sirri ta manhaja. Waɗannan suna aiki a yau:

• Google Workspace ko Gmail
• Zoho Mail (zaɓi cibiyar bayanan ku lokacin da kuka haɗa)
• Yahoo Mail, iCloud Mail da Fastmail
• Duk wani akwatin saƙo na daban mai SMTP da IMAP, kamar imel ɗin da ke zuwa tare da tsarin ɗaukar nauyin gidan yanar gizonku (hosting). Mai ba ku sabis zai ba ku sunayen sabar da lambobin mashiga.

Muna aikawa ta SMTP kuma muna karanta martani ta IMAP, don haka amsa za ta tsayar da jerin saƙonnin ga wannan abokin cinikin.

Ba za a iya haɗa akwatunan saƙo na Microsoft 365 da Outlook.com ba. Microsoft yana karɓar hanyar shiga ta kansa kawai don su, ba kalmar sirri ta manhaja ta hanyar SMTP da IMAP ba. Yi amfani da ɗaya daga cikin masu samarwa da ke sama don yankin tallan ku.

Kuna iya haɗa adadin akwatunan saƙo da kuke so, a cikin yanki ɗaya ko da dama. Ana rarraba aika saƙonni a tsakaninsu, kuma kowane akwatin saƙo yana bin iyakar kowace rana tasa.

3. Buga SPF, DKIM da DMARC

A kamfanin da ke karɓar bakuncin DNS na yankin, buga bayanan guda uku da mai samar da akwatin saƙonku ya ba ku:

• SPF: rikodin TXT a kan yankin wanda ke bayyana sabobin da aka ba izinin aikawa a madadinsa.
• DKIM: maɓallin sanya hannu da mai samar da sabis ɗinku ya samar, yawanci rikodin TXT ko CNAME a ƙarƙashin ._domainkey.
• DMARC: rikodin TXT a _dmarc wanda ke gaya wa masu karɓa abin da za su yi da saƙon da ya gaza a ɗayan biyun. v=DMARC1; p=none; rua=mailto:you@yourdomain shine mafari mai aminci.

Idan babu waɗannan, masu samar da akwatin saƙo sun fi dacewa su tura imel ɗinku zuwa spam ko su ƙi su.

Bayan kun haɗa akwatin saƙo, danna Rikodin yanki a kan layinsa. Yana nuna kowane rikodin da muka samu a yankin kuma, ga duk wanda ya ɓace ko ba daidai ba, yana nuna ainihin ƙimar da za a ƙara. Binciken yana sake gudana a duk lokacin da aka bincika akwatin saƙon, kuma layin matsayi yana nuna ko yankin ya wuce.

4. Ƙirƙiri kalmar sirri ta manhaja

Kalmar sirri ta manhaja wata kalmar sirri ce ta daban don shiri guda ɗaya, don kada a taɓa raba kalmar sirrinku ta yau da kullun.

• Google Workspace ko Gmail: kunna Tabbatarwa ta Mataki 2 (2-Step Verification) don asusun, sannan ku ƙirƙiri kalmar sirri ta manhaja don akwatin saƙo a cikin saitunan tsaro na asusun Google. Idan mai gudanarwa na Workspace naku ya kashe kalmomin sirri na manhaja, suna buƙatar su ba da izini da farko.
• Zoho Mail, Yahoo Mail, iCloud Mail da Fastmail kowannensu yana da saitin kalmar sirri ta manhaja a shafukan tsaron asusunsu. Fom ɗin Haɗa yana haɗawa zuwa gare shi a sabon shafi.
• Sauran akwatunan saƙo: yi amfani da kalmar sirri ta akwatin saƙo, ko kalmar sirri ta manhaja idan mai samar muku yana bayarwa.

5. Haɗa akwatin saƙo

A cikin Cold outreach, buɗe fom ɗin Haɗa:

1. Zaɓi Mai samar da akwatin saƙo. Don mai samarwa da aka jera muna cika muku sabar SMTP da IMAP; don Sauran akwatin saƙo (SMTP da IMAP) shigar da sabar da tashoshin da mai samar muku ya ba ku.
2. Shigar da adireshin imel, sunan mai aikawa da kalmar sirri ta manhaja. Sunan mai amfani yawanci adireshin imel ɗin ne.
3. Danna Haɗa kuma bincika. Muna shiga ta hanyar SMTP da IMAP kuma muna karanta bayanan yanki. Akwatin saƙo da ya shiga yana nuna Yana aiki. Wanda ya kasa shiga yana nuna Ba ya aiki: gyara kalmar sirri ko sabobin kuma danna Sake bincika.

Kafin ku aika

Ya kamata a fara sababbin akwatunan wasiku a hankali. Kowane akwatin wasiku yana farawa ne da iyakar imel 30 a kowace rana; yi amfani da Iyakoki a kan layinsa don ƙara shi a hankali a cikin 'yan makonni yayin da martani ke shigowa kuma komawar imel ta kasance ƙasa-ƙasa. Shigo da masu neman ku daga CSV: ana amfani da ƙa'idodin ƙasa da na B2B a kowane layi, kuma duk wanda ya fice ana dakatar da shi kafin a aika ko da imel guda ɗaya.